PRIVACY POLICY

Urban Intelligence Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our corporate website and web app, http://www.urbanintel.io and http://howard.urbanintel.io (together “Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of Our Site, and you will be required to read and accept this Privacy Policy when signing up for an account. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Information About Us

Our Site is owned and operated by Urban Intelligence Ltd, a limited company registered in England under company number 09294616.

Registered address: Unit D, Tramshed Tech, Pendyris Street, Cardiff CF11 6BH.

VAT number: GB 209 6816 89.

Data Protection Officer: Mark Griffiths.

Email address: privacy@urbanintel.io.

We are regulated by the Information Commissioner’s Office.

2. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

3. Your Rights

Under the GDPR, you have the following rights, which we will always work to uphold:

        1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 12.
        2. The right to access the personal data we hold about you. Part 10 will tell you how to do this.
        3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 12 to find out more.
        4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 12 to find out more.
        5. The right to restrict (i.e. prevent) the processing of your personal data.
        6. The right to object to us using your personal data for a particular purpose or purposes.
        7. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
        8. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 12.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

4. Data Collection

We collect data that you provide us when registering to use our products and services, filling in any forms on Our Site, or corresponding with us by phone, email or otherwise. It may include some or all of the following personal data:

  • Name;
  • Email address;
  • Business name;
  • Job title;
  • Business address;
  • Telephone number; and
  • Payment information.

Depending upon your use of Our Site, we may also collect some or all of the following personal and/or nonpersonal data (please also see Part 11 on our use of Cookies and similar technologies):

  • IP address;
  • Web browser type and version; and
  • Your activity on Our Site.

5. Data Uses

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for the following purposes:

  • Providing and managing your Account;
  • Providing and managing your access to Our Site;
  • Supplying our products and services to you — your personal details are required in order for us to enter into a contract with you;
  • Communicating with you — this may include responding to emails or calls from you;
  • Supplying you with information by email that you have opted-in to (you may unsubscribe or opt-out at any time by responding to the email or sending us an email at info@urbanintel.io with subject line “Unsubscribe”; and
  • Analysing your use of Our Site and gathering feedback to enable us to continually improve Our Site and your user experience.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

Third Parties (including Twitter and WordPress) whose content appears on Our Site may use third-party Cookies, as detailed below in Part 11. Please refer to Part 11 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

6. Data Retention

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods:

  • 6 years for financial information, as required by law; and
  • 12 months after termination of contract or inactivity for account and associated data.

7. Data Storage and Transfer

With the exception detailed in Part 8 below, we will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR by, for instance, ensuring that the relevant party is part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar to those in Europe. More information is available from the European Commission.

8. Data Sharing

We may share your personal data with other companies in our group, including our holding company and its subsidiaries.

We may sometimes contract with carefully selected third parties to supply certain products and services. These may include payment processing, customer relationship management (CRM), and email. In some cases, those third parties may require access to some or all of your personal data that we hold, e.g.:

  • Google (email; geographically distributed data centres; certified compliance with the EU-U.S. Privacy Shield Framework); and
  • Freshsales (CRM; US; certified compliance with the EU-U.S. Privacy Shield Framework).

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

9. Withholding Information

You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site, you may be required to submit or allow for the collection of certain data in order for us to fulfil our contractual obligation with you.

10. Accessing Your Data

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email address shown in Part 12.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests), a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

11. Cookies

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services. By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on Our Site for your enhanced experience of Our Site. For more details, please refer to our Cookie Policy.

12. Contact Us

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please do so for the attention of the Data Protection Officer at privacy@urbanintel.io.

13. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site, and we will communicate any material changes to you via email. You will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.